When we first started developing zoopscoop, our patented protein funnel scoop, back in 2020, our goal was clear: create more than just another supplement accessory. We wanted a product that solved real problems, fit seamlessly into everyday routines, and carried a design identity of its own.
That’s when we turned to designer Ingrid Horton to create the very first zoopscoop logo. Her idea was simple but powerful: take the product itself and let it inspire the design. She placed two halves of the zoopscoop together, and out of that came the logo. Bold, minimal, and unmistakably tied to the product it represented.
We first introduced the logo in 2021, and it quickly became more than just a symbol. It represented our philosophy: every detail matters. From the way a scoop feels in your hand to the way packaging sits on a shelf, we never wanted design to be an afterthought, for us it's part of the whole experience.
From Protein Funnels to Stainless Steel Water Bottles
What started with zoopscoop soon inspired the rest of the zoop. brand. The logo taught us that design and function had to go hand in hand - and that guided our next steps.
When we expanded beyond the protein funnel, we asked the same question: how can weveryday essentials like stainless steel water bottles and protein shaker bottles, and be smarter, better, and longer-lasting?
That thinking led to our range of premium stainless steel water bottles, insulated to keep drinks cold for hours, and our durable, leak-proof protein shakers designed for smoother shakes and easier cleaning. Whether we design or source, each product reflects the same attention to detail that began with zoopscoop.
Why the ZoopScoop Logo Still Matters
Looking back, that small moment in 2020 shaped the way zoop. continues to grow today. The zoopscoop logo is more than a design choice, it’s a reminder that innovation happens when function and design meet.
From the first protein funnel scoop to our stainless steel bottles and protein shaker bottles, every product on our roster is built on that same philosophy: useful, thoughtful, and made to last.